WNS acquires The Sensible Dice and OptiBuy

WNS (Holdings) Restricted, a number one supplier of worldwide Enterprise Course of Administration (BPM) options, has acquired The Sensible Dice, a frontrunner in platform-driven analysis and analytics (R&A) targeted on procurement and provide chain, and OptiBuy, a number one European supplier of procurement platform consulting and implementation options. These belongings are complementary to WNS’ current choices and strengthen the corporate’s capabilities in each high-end procurement and superior analytics.

The Sensible Dice

Based in 2003 and headquartered in London, UK, The Sensible Dice offers digitally led market intelligence and analytics options. The corporate’s choices span 4 key areas together with procurement and provide chain, business gross sales and advertising and marketing, digital and analytics, and technique and funding analysis. The Sensible Dice leverages its proprietary digital AI information administration platform, Amplifi Professional, to assist shoppers drive improved procurement and market intelligence and insight-based choice making. The corporate additionally brings sturdy front-end advisory capabilities and a big European footprint to the WNS portfolio.

The corporate has over 800 world staff together with a seasoned management group with CXO-level relationships, and greater than 600 proficient R&A specialists with roughly two-thirds holding a Grasp’s diploma. The acquisition of The Sensible Dice was accomplished for a determine $125m.

“The Sensible Dice is proud to change into a part of WNS, an trade chief in world Enterprise Course of Administration. Each of our corporations share a standard philosophy of partnering and rising with shoppers, and consider our companies proceed to have big development alternatives forward,” stated Gautam Singh, Founder and CEO of The Sensible Dice. “Over the past 20 years, we now have constructed a powerful enterprise primarily based on delivering worth for our shoppers leveraging our distinctive AI+HI (synthetic intelligence + human intelligence) methodology. We’re delighted to now be part of WNS within the subsequent section of our development journey.”


Based in 2010 and headquartered in Warsaw, Poland, OptiBuy is a number one European supplier of procurement platform consulting and implementation options. The corporate helps shoppers leverage the capabilities of main third occasion procurement and provide chain platforms together with Ivalua, Jaggaer, and O9, and enhances WNS’ current choices with platforms corresponding to Coupa and Ariba. As well as, OptiBuy additionally offers consulting, optimisation, outsourcing, and coaching providers to their shoppers.

At present targeted on the EMEA market, the corporate has roughly 90 staff together with greater than 40 senior-level licensed platform implementation professionals primarily based in Poland. WNS views enlargement of those capabilities into the North American market as a major alternative.

The acquisition of OptiBuy was accomplished for a determine of €30m.

“On behalf of the complete group at OptiBuy, we’re excited to change into a part of WNS and consider that the mixture of our two corporations will allow the creation of differentiated, end-to-end digital procurement and provide chain options for the worldwide market,” stated Mateusz Borowiecki, managing director of OptiBuy. “We sit up for constructing on the capabilities we now have created over the previous 12 years and dealing with the WNS group as we assist shoppers leverage digital applied sciences to drive long-term enterprise worth.”

WNS: acquisitions complement us

“Each of those corporations possess distinctive, digitally-led/human intelligence capabilities that are complementary to WNS’ current procurement and analytics choices, and are additionally complementary with one another,” stated Keshav R. Murugesh, WNS’ chief government officer. “The Sensible Dice and OptiBuy convey skilled management groups, extremely specialised sources, and differentiated expertise choices to the WNS portfolio. These corporations even have blue-chip buyer bases with in depth cross-selling alternatives, and confirmed monitor information of delivering sturdy prime line development, wholesome margins, and excessive ranges of buyer satisfaction.

“We consider that The Sensible Dice and OptiBuy will considerably improve our WNS-Denali (procurement) and WNS-Triange (analytics) options, and assist speed up our positioning and development in these strategic areas. On behalf of myself and the complete WNS group, we’re excited to welcome the proficient groups of The Sensible Dice and OptiBuy to the WNS household.”

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