Teradata Acknowledged as a Chief within the 2022 IDC MarketScape

Jun 6, 2022 | San Diego

Teradata’s related multi-cloud knowledge platform, Vantage, helps manufacturers acquire a deep understanding of their clients & drives optimum buyer expertise (CX) by means of real-time decisioning

Teradata (NYSE: TDC) at present introduced it has been named a ‘Chief’ within the IDC MarketScape: Worldwide Buyer Knowledge Platforms (CDPs) Centered on Knowledge and Advertising Operations Customers 2022 Vendor Evaluation (doc # US48858321, March 2022). Teradata Vantage – the corporate’s flagship multi-cloud knowledge platform – empowers enterprises to activate their first-party knowledge by means of the identification and assortment of buyer interactions to find buyer behaviors and insights.

The IDC MarketScape report examines the capabilities and go-to-market methods of a dozen CDP distributors who focus totally on customers in advertising and marketing know-how and operations, knowledge science and analytics, IT, knowledge operations, and privateness and compliance.  Firms are positioned in one of many following classes – Leaders, Main Gamers, Contenders and Contributors.

“Our objective for CDP analysis is to allow consumers to undertake this important know-how and its advantages, which allows manufacturers to enhance buyer expertise by enabling a whole view of shoppers throughout all channels and contact factors, mentioned David Wallace, analysis director, Buyer Intelligence and Analytics, IDC.  “As a Chief on this IDC MarketScape, Teradata can ship the 360-degree view and buyer insights for manufacturers transferring to a contemporary, digital-first enterprise technique.”

In keeping with the 2022 IDC MarketScape, by leveraging Vantage to develop and have interaction their clients “…the highest three challenges that Teradata clients are fixing are establishing a 360-degree view of the shopper, managing buyer knowledge, and bettering buyer analytics. Massive enterprise clients, significantly within the monetary companies, retail, and telecom industries, ought to think about Teradata a robust alternative.”

“It’s an honor to be named a Chief within the IDC MarketScape for buyer knowledge platforms targeted on knowledge and advertising and marketing ops customers, particularly towards the backdrop of unprecedentedly excessive expectations for excellent buyer experiences,” mentioned Jacqueline Woods, Chief Advertising Officer at Teradata. “With digital experiences changing into the first means for manufacturers to achieve and have interaction shoppers – and with continually evolving privateness legal guidelines reshaping the digital panorama – Teradata has positioned itself because the CX knowledge platform for the long run with first-party knowledge assortment, real-time analytics, and knowledge compliance and safety capabilities.” 

Digital Id Administration

At the moment’s shoppers have come to count on seamless buyer experiences and personalised model interactions, particularly by way of digital channels. COVID-19 upped the ante as clients have been compelled to transact on-line. Nevertheless, third-party cookies used to trace web site guests and assist personalization are more and more being blocked by the most important browsers on account of new privateness legal guidelines and rules. Firms reliant on this know-how to know the behaviors of shoppers will now not have the ability to personalize experiences, optimize promoting, or handle buyer journeys throughout channels and over time.

To handle this knowledge assortment hole and ship the personalised model experiences clients count on, Teradata and its long-standing companion Celebrus – the world’s solely first-party, real-time, enterprise-class knowledge seize and contextualization answer – have collaborated to assist manufacturers remedy their most urgent CX challenges at scale and in real-time.

Teradata + Celebrus

Celebrus’ on the spot knowledge seize answer allows the capturing and contextualizing of buyer interplay knowledge throughout all digital channels. The corporate has been a strategic companion of Teradata’s for greater than 12 years, giving joint purchasers across the globe the power to know their clients in unbelievable element. 

“Present digital options in the marketplace are failing to assist manufacturers to create optimum buyer experiences primarily based on first-party knowledge. Capturing and making sense of digital buyer knowledge is tough, and third-party cookie deprecation is barely exacerbating the issue,” mentioned Invoice Bruno, Chief Government Officer at Celebrus. “With Teradata and Celebrus, manufacturers are capable of establish and gather knowledge from buyer interactions in actual time, giving manufacturers a deeper understanding of their clients to allow them to make extra knowledgeable choices and create higher buyer experiences, immediately.”

Celebrus feeds individual-level digital interplay and expertise knowledge into the pre-built and intensive Vantage buyer expertise knowledge mannequin, which captures and organizes the info in close to actual time (i.e., milliseconds). Teradata’s highly effective analytics engine permits for at-scale processing of this digital knowledge to uncover behaviors and insights. The true-time capabilities of Vantage allow contextual decisioning and motion whereas a person is stay on a digital channel, and with the broader integration of Vantage inside the advertising and marketing know-how ecosystem, extra CX use circumstances that drive bottom-line enterprise worth turn into a actuality.

Be taught extra about Teradata and Celebrus.

Click on right here for extra details about Teradata’s management place within the IDC MarketScape: Worldwide Buyer Knowledge Platforms Centered on Knowledge and Advertising Operations Customers 2022 Vendor Evaluation.

About Vantage

Teradata Vantage is the related multi-cloud knowledge platform for enterprise analytics that helps, at scale, enterprise knowledge and analytics use circumstances that allow a holistic, 360-degree buyer view and complex insights that may be pushed into real-time contextual motion so manufacturers can develop their enterprise.

About IDC MarketScape

IDC MarketScape vendor evaluation mannequin is designed to supply an outline of the aggressive health of ICT (data and communications know-how) suppliers in a given market. The analysis methodology makes use of a rigorous scoring methodology primarily based on each qualitative and quantitative standards that ends in a single graphical illustration of every vendor’s place inside a given market. IDC MarketScape offers a transparent framework during which the product and repair choices, capabilities and methods, and present and future market success components of IT and telecommunications distributors could be meaningfully in contrast. The framework additionally offers know-how consumers with a 360-degree evaluation of the strengths and weaknesses of present and potential distributors. 

Teradata is the related multi-cloud knowledge platform for enterprise analytics firm. Our enterprise analytics remedy enterprise challenges from begin to scale. Solely Teradata provides you the pliability to deal with the large and blended knowledge workloads of the long run, at present. Be taught extra at Teradata.com.

Related Articles


Please enter your comment!
Please enter your name here

Latest Articles