Marriott Lodge’s Runaway Success in 2022


For sure, it’s been a tough 12 months for TA groups, as they battle to not simply seize candidates’ consideration to contemplate roles however then persuade them to stay by the entire applicant journey.

Marriott has emerged victorious, coming in at #8 on FlexCareers’ 2022 High 100 Jobs by Candidates listing. One specific part-time position on the WHotel had a feminine utility response of 66%, whereas one other Mariott resort made 8 hires in 1 month by FlexCareers.

PattiePattie Duma, TA and Workforce Supervisor, generously shares a few of the secrets and techniques to the crew’s  success.

“All of it begins with the job advert. Candidates expertise every resort’s distinctive model place very early on within the course of, with the crew investing time on adapting every advert to rigorously deliver it to life. Earlier than we talk with candidates, we spend the time to tug every part collectively that talk our model. Logos, imagery, wording, advantages.”

Pattie’s TA crew has labored laborious to develop a deep understanding of the company model and its nuances, and have been capable of pair this data with their experience in folks to decide on the property and language they’ll characteristic. A robust, trusted relationship constructed with colleagues of their advertising and marketing crew has advanced and offered autonomy the place they don’t have to stick to robust instructions. 

Candidates shortly turn out to be aligned with the model, understanding their match, and are simply capable of think about themselves representing it of their future work. For an organization constructed on robust reputations, candidates’ eager dedication to every model comes forward of abilities.

That is working to draw the proper folks on the volumes wanted, with an enormous 50% coming in from outdoors the sector. The TA crew are educated and strongly inspired to have a look at the general package deal, not low cost an applicant if a ability or expertise is lacking. If their angle is nice and that elusive model connection is there, the TA crew know to foster that applicant. They are often simply supported to fill any gaps.

Patti’s favorite moments of success are when candidates present an apparent curiosity in key components of a resort’s model story the crew have labored laborious to focus on. For instance, when an applicant describes coming in for interview at a WHotel like they’re “on audition”, a direct reference to the glamour every resort exudes.

Unsurprisingly, Marriott have made essentially the most of each branding alternative provided of their FlexCareers subscription. Our viewers responded very positively to Marriott’s artistic efforts at displaying, not telling, what worker life is like. Recruitment occasions for peak hiring ‘Reside Totally’ month in August had been promoted by linking to a mouth-watering story of the Sydney’s Pier One resort supervisor’s European summer time journey utilizing Marriott international employees reductions.

MarriottFionaDirector of TA for Marriott Australia, Fiona Pereira, has been actually. proud of the outcomes of partnering with FlexCareers alongside the large websites.

“The expertise of implementing the FlexCareers expertise platform into our enterprise was very clean and easy. The following step for us is including it into our ATS stack for even deeper metrics.”

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