How you can elevate your employer model with sustainability – Viewpoint

As we’ve heard from COP27, the window for significant local weather motion is narrowing. What’s changing into ever clearer for leaders on the earth of labor, is that our workforces care about this concern, and so they count on us to care too. Many workers wish to work for companies which have a social conscience, and sustainability is one essential factor that’s attracting employees to corporations.


Of their report The way forward for work – A journey to 2022, PWC surveyed 10,000 individuals in China, Germany, India, the UK and the USA. The report discovered that 65% of individuals all over the world wished to work for an organisation with a robust social conscience.

Nevertheless, the most recent wage information by Hays UK noticed an fascinating conflict of opinions between employers and workers. The report discovered: “An organisation’s dedication to sustainability is a vital consideration to 78% of workers when trying to find a brand new function. Nevertheless, fewer employers (68%) imagine that this dedication to sustainability is essential in serving to them to draw workers.”  

Merely put, in a world the place expertise shortages are rife, embedding sustainability into your tradition is a constructive motion for companies to take to draw and retain one of the best individuals.

I’m going to speak to you about how one can combine this essential concern into your Worker Worth Proposition (EVP), which is able to assist draw the eye of the highest expertise you want and spotlight the half you’re enjoying within the drive to a extra sustainable and inexperienced future.


1.  Keep away from greenwashing

Be real in your ambitions and tradition. As sustainability has made its method additional into the general public consciousness, and extra corporations have proven they’re taking the local weather disaster significantly, there are some who’re keen to magnify their very own efforts.

Fiona Place, our International Head of Sustainability, not too long ago wrote a weblog giving ideas for candidates searching for their first inexperienced job. She stated: “Greenwashing is a follow that organisations use to make themselves appear extra environmentally aware than they really are. From an worker perspective, any organisation that’s deceptive the general public is unlikely to match your ambitions or put money into supporting you.”

The truth is that your present and potential workers can see proper by means of makes an attempt to manufacture your story. Andy Gomarsall MBE, Govt Chairman of N2S spoke to Hays about greenwashing. He stated: “There’s lots of huge corporations fighting this as a result of they don’t have a superb story but after which they’re mainly making up tales. We’re typically blind to this, however that’s not the case for the youthful era.”

Making certain you have got impartial verification of your progress will assist keep away from greenwashing. At Hays, we work alongside Local weather Companion who present this for us and advise us alongside our journey to Web Zero. We’re additionally report back to the Carbon Disclosure Mission (CDP) and Ecovadis, who present trusted enterprise sustainability scores.

If you wish to embed sustainability into your EVP, you want to be real and make it a part of your tradition. To carry true worth and which means, the enterprise and we as leaders should stroll, speak and align behind our commitments.

Natura & Co are an organization to be impressed by. Their Dedication to Life technique is a set of daring targets to “sort out a few of the world’s most urgent points: addressing the local weather disaster and defending the Amazon, making certain equality and inclusion, and shifting our enterprise in direction of circularity and regeneration.” Their progress is publicly out there on their web site.

2. Talk the alternatives

The transition to a inexperienced financial system represents huge alternative. There are a lot of new jobs being created, or classes expanded and possibilities to study new expertise. That is going down throughout a number of industries, not simply the apparent ones like renewable energies, but in addition finance, vogue and transport, to call a number of.

The demand is there, too. In one other latest ballot we ran on LinkedIn, 81 per cent of the 25,791 respondents advised us that they’re curious about a inexperienced job.

The change to a extra sustainable future will see corporations rent sustainability specialists for the primary time of their histories. There will even be important possibilities to upskill the present workforce to capitalise on the alternatives. Electrical engineers might want to discover ways to set up photo voltaic PV, while design groups will discover ways to undertake inexperienced design rules.

Offering your workers with alternatives to study new expertise and become involved has the potential to unleash a various vary of recent market alternatives, in addition to serving to to unravel your individual sustainability challenges.

You may as well assist your workers to become involved past what your online business does on a day-to-day foundation. Volunteering days generally is a intelligent method of getting your workforce mobilised on essential points corresponding to sustainability.

At Hays that is demonstrated within the work we’ve performed to construct our social objective by means of our dedication to DE&I, Web Zero and our world volunteering and fundraising programme, ‘Serving to in your tomorrow’.

Hays workers can take a volunteering day to assist sections of our communities who we all know are underrepresented within the office.

We additionally encourage charity days that assist educate our colleagues on sustainability, corresponding to seashore clean-ups in France and choosing litter at parks in Canada.

3. Lead from the entrance

Main from the entrance on essential points corresponding to sustainability will enable you entice prime expertise. If you happen to aren’t dedicated, it would present all through the organisation.

As an illustration, Hays has dedicated to Science-Based mostly Targets to assist a pathway to a Web Zero financial system. This additionally displays the necessity to reply to our altering worker and buyer preferences to working with corporations with a transparent dedication to Web Zero.

Guarantee senior leaders are concerned and speaking to the remainder of the enterprise. At Hays, our International Web Zero Working Group is made up of senior administrators from every Hays area. In addition to figuring out and implementing new insurance policies, their function is to speak our progress to our workers. Speaking these updates ensures the entire enterprise is purchased in and are championing your sustainability journey.

Because of this, your hiring managers can present info to potential new recruits when questions on sustainability are requested on the interview stage.

Higher but, present this info upfront. Beat your individual drum and weave your sustainability story into exterior EVP positioning, corresponding to your profession web sites. In spite of everything, why ought to candidates should ask on the interview stage? 


To reinforce your employer model by means of sustainability, there are some things to recollect and to motion.

  1. Present the instruments crucial in your groups to study concerning the alternatives within the inexperienced financial system.
  2. Talk them successfully and guarantee there may be an inclusive tradition.
  3. Don’t overstate your story. It’s paramount to keep away from greenwashing.
  4. Stroll, speak and align behind your commitments. As a frontrunner, you’re key to making sure the success of your sustainability methods.

I hope you have got discovered this weblog useful. Please be part of the dialog within the feedback part on LinkedIn and share how your EVP plans are growing.


Alistair has been the CEO of Hays, plc since Sept. 2007. An aeronautical engineer by coaching (College of Salford, UK, 1982), Alistair commenced his profession at British Aerospace within the navy plane division. From 1983-1988, he labored Schlumberger filling quite a lot of discipline and analysis roles within the Oil & Fuel Trade in each Europe and North America. He accomplished his MBA (Stanford College, California) in 1991 and returned to the UK as a advisor for McKinsey & Co. His expertise at McKinsey & Co coated quite a lot of sectors together with power, client items and manufacturing.

He moved to Blue Circle Industries in 1994 as Group Technique Director, answerable for all features of strategic planning and worldwide investments for the group. Throughout this time, Blue Circle re-focused its enterprise upon heavy constructing materials in quite a lot of new markets and in 1998, Alistair assumed the function of Regional Director answerable for Blue Circle’s operations in Asia, primarily based in Kuala Lumpur in Malaysia. He was answerable for companies in Malaysia, Singapore, the Philippines, Indonesia and Vietnam. Subsequent to the acquisition of Blue Circle by Lafarge in 2001, he additionally assumed accountability for Lafarge’s operations within the area as Regional President for Asia.

In 2002, Alistair returned to the UK as CEO of Xansa, a UK primarily based IT companies and back-office processing organisation. Throughout his 5 yr tenure at Xansa, he re-focused the organisation to create a UK main supplier of back-office companies throughout each the Public and Personal sector and constructed one of many strongest offshore operations within the sector with over 6,000 individuals primarily based in India.

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