A Smarter Approach to WordPress

There are plenty of alternative ways to “do” WordPress. That’s a part of the wonder and adaptability of open supply. Alternative. Freedom. Choices.   

And determination fatigue is a factor. How do builders, technologists, and website homeowners determine which method to go relating to internet hosting WordPress? Particularly if the whole lot can seem the identical on the floor? 

Since Jason Cohen initiated the thought of Managed WordPress 13 years in the past, we’ve been on a passionate, perpetual quest to know what issues most for website builders and to ship that and extra.

Now 1,100+ staff robust, we’re very lucky to have near 200,000 prospects on our platform, hundreds of thousands of customers of our developer options, and 10,000+ companies in our associate program from all over the world. This extensive purview offers us with an unimaginable perspective on what’s trending out there and what issues most for website builders.  

We do numerous different issues to maintain a pulse on the trade. We continuously run research in each our Advertising and Product & Engineering organizations. Our UX staff conducts common analysis interviews. We have interaction with our prospects and company companions every day. We invite builders and company thought leaders to share their data and views in our publications Torque and Velocitize.  We’re now internet hosting developer communities for conventional WordPress builders and these exploring headless to interact and help each other. And we love what we be taught by way of all of this.

In one among our latest advertising and marketing surveys, we requested 140+ builders what resonated most for them when contemplating completely different internet hosting platforms. Confirmed higher pace, scale, safety, help? Sure, certain. Nobody mentioned, “No, that doesn’t resonate. I don’t care about any of that or having proof {that a} vendor can do it higher.”  

However what resonated MOST for builders was being armed with the power to work smarter and offload administrative duties like updates, backups, safety patches, and server monitoring which are required to make sure WordPress is protected and performant. They’d a lot favor to focus their working hours and fervour for engineering on constructing and coding new, modern digital experiences. 

A number of the issues we heard:

“I  wish to get my time again, so as an alternative of  engaged on internet hosting,  I can do  the issues that may develop my  enterprise.”

“Particularly as increased workload with fewer staff members change into an even bigger difficulty within the office, we have to optimize our allocation of employees and dealing hours so we are able to get essentially the most completed with the restricted time we have now.”

“…It has at all times been my want to work smarter, with out stress or problem, whereas reaching higher outcomes.”

To ship on these insights, we created a brand new marketing campaign,
A Smarter Approach to WordPress, with our inventive companions from Circa and the movement design work of Luke Maroldi.

We sought to echo the emotions we heard from right now’s trendy WordPress builders who search to work smarter and join with Inventive that breaks by way of with its uniqueness and hopefully, entertains a bit too.  

What should you might discover a method to automate the duties that must be completed again and again, so that you didn’t must?

What should you didn’t have to recollect all of the issues essential to guard your website since you had a platform licensed to fend off the subsequent DDoS assault in your behalf?

What should you didn’t must be the one to troubleshoot at 2 a.m. or on a Saturday afternoon, and as an alternative, you would relaxation simple and get up to your WordPress websites not simply good, however truly higher on daily basis?

What should you didn’t have to determine optimize caching on your WooCom websites, as a result of another person was doing that for you?

WP Engine has at all times been on a mission to make WordPress websites work smarter for our prospects. Our objective is to guard, resolve, and handle all the issues your websites want, so that you don’t must. Our world-class options are designed to make designing, constructing, managing, and optimizing any WordPress expertise simpler whereas delivering most outcomes.  

We’ve devoted over 1.5 million engineering hours to perfecting our WordPress platform and innovating new options. Right here’s some highlights of the WP Engine assortment: 

  • Native is #1 most used native growth platform for WordPress with over 100,000 month-to-month energetic customers.
  • Genesis, our framework for constructing themes and blocks in WordPress has over one million energetic web sites.
  • Superior Customized Fields (ACF) is utilized by over 2 million web sites.  
  • With our Managed WordPress resolution, prospects can enhance web page pace by as much as 200% whereas benefiting from enterprise licensed safety. [Test your WordPress site to see how you could improve].  
  • Our eCommerce resolution drives increased changing eCom websites with sensible caching for WooCommerce and On the spot Retailer Search that delivers extra related outcomes and websites as much as 10x quicker.
  • Atlas is our resolution that lets you construct, deploy, and handle headless web sites leveraging the facility of WordPress and one of the best of recent internet growth.
  • Flywheel Progress Suite helps small companies scale their enterprise with consumer administration options.   

Whatever the website kind, measurement or complexity, we’ve acquired technical WordPress specialists prepared to help at any hour of the day who’re immediately responsive on LiveChat and full devoted account administration for individuals who search it.  

We sweat the small stuff and the massive ones so to give attention to innovation, on customers, on content material, and on constructing one thing that actually impacts your small business. 

We welcome your suggestions on our marketing campaign movies!  

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