Whether or not you’re introducing your self at a networking occasion, telling new colleagues about your corporation, or pitching to a different skilled — you need to seize consideration and get it quick.
In conditions like these, you want a brief and easy-to-grasp clarification of your organization and its merchandise, like an elevator pitch.
An elevator pitch — often known as elevator speech — can higher introduce professionals to your organization. On this submit, we’ll focus on why it’s best to use a pitch, focus on differing types, learn to write your personal, and offer you tips about find out how to make a memorable one.
In any case, the particular person(s) you are talking with would possibly become an ideal match for your corporation — or know somebody who’s.
What’s an elevator pitch?
It is a brief, memorable description of what you do and/or what you promote. The purpose is to earn a second dialog, to not persuade the particular person you are speaking to they need to rent you or purchase your answer.
An elevator pitch is rarely a chance to shut a deal. It is a chance to shut extra of your prospect’s consideration and time. It is a fast introduction to you, your organization, and how one can assist your prospect.
Pull it out at networking occasions, conferences, heat calls — and even job interviews or profession festivals. Hold your elevator pitch goal-oriented (e.g., “I assist firms like yours enhance manufacturing by as much as 30% with out further price.“) and at all times finish with a enterprise card or request to attach on LinkedIn.
Bear in mind to be partaking and pleasant, and follow your pitch, so it is clear, concise, and well-paced.
If you happen to’re interested in what an elevator pitch ought to seem like, or just able to jumpstart the pitch creation course of, obtain the templates under. We’ve compiled a number of kinds of templates — from gross sales pitches to funding requests.
Regardless of which sort of pitch you’re delivering, concision is crucial. You don’t need to waste your prospect’s, investor’s, or fellow skilled’s time. With that in thoughts, how a lot time must you spend on an elevator pitch? Let’s discover out.
How lengthy ought to an elevator pitch be?
An efficient elevator pitch is supposed to be not more than 30 seconds, identical to the size of time you experience in an elevator. You need to preserve your phrases simply digestible, so keep away from attempting to get too deep into specifics as it may drag on the dialog — and lose your prospect’s consideration.
It is best to have an efficient elevator pitch ready earlier than you want it, since you may have such a short while to ship it.
To point out your worth in underneath a minute, your pitch wants function, circulation, and a hook to reel in consideration — all of which we’ll focus on as follows.
Find out how to Write an Elevator Pitch
How do you create an efficient elevator pitch? Let’s have a look.
1. Use elevator pitch templates.
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Get your pitch began through the use of HubSpot’s easy-to-use templates. As you write your pitch, you possibly can modify it as required to deal with the particular wants of the recipient.
The templates embrace three various kinds of pitches: For gross sales prospects, buyers, and potential community connections. It doesn’t matter what you goal to do along with your pitch, having a powerful beginning framework is crucial. Telling your or your organization’s story in lower than a minute could be a problem, and utilizing templates may help you extra successfully hone your message.
When you’ve downloaded your templates, tailor them by following the steps under.
2. Introduce your self.
Earlier than leaping into your elevator pitch, you may must introduce your self to the particular person you are speaking to. Write a sentence about who you’re and what your function is on the firm (e.g., “I am a gross sales rep at Higher Than the Relaxation Cable.“). This can aid you begin the dialog off on the suitable foot.
Bear in mind to not ramble. Researcher Diana Tamir exhibits that once we speak about ourselves, our brains present exercise within the areas linked to worth and motivation. Our our bodies are rewarded once we speak about ourselves, so, particularly once we’re in high-stress conditions, we resort to what feels good.
Tamir says, “This helps to elucidate why individuals so obsessively have interaction on this conduct. It is as a result of it gives them with some kind of subjective worth: It feels good, mainly.”
The issue with rambling in an elevator pitch situation is that you have not earned the prospect’s curiosity or consideration but. They do not care who you’re but, how lengthy you’ve got labored in your organization, or what job you had earlier than. Hold the details about your self to a minimal and earn the suitable to share extra later within the deal.
3. State your organization’s mission.
Have a transparent understanding of what your organization does. What is the firm’s mission and targets for its services or products? Embrace a bit in your pitch the place you introduce the corporate. The extra concerning the enterprise, the better it will likely be to cater your pitch to the particular person you are speaking to.
For instance, “I am a gross sales rep at Higher Than the Relaxation Cable. We assist motels throughout the U.S. pair with the right cable supplier and plan for his or her area and desires.“
This can be a succinct description of what the corporate does — with out moving into the weeds. If you happen to have been to be reduce off after these two sentences, the prospect would nonetheless know precisely who you’re and what your organization does.
4. Clarify the corporate worth proposition.
What does your organization do exceptionally effectively that units its services or products aside from the remainder? Write a short, 1-2 sentence assertion concerning the worth the services or products gives to present clients.
You have launched your self and your organization, now it is time to get to the products. Let’s examine what that appears like:
“I am a gross sales rep at Higher Than the Relaxation Cable. We assist motels throughout the U.S. pair with the right cable supplier and plan for his or her area and desires. With regional specialists assigned to every account, we assist motels determine probably the most cost-effective and guest-delighting cable plan for them.”
In a single sentence, you’ve got informed the prospect what units us aside and how one can carry them worth. You have seemingly piqued their curiosity, however how will you actually seize their consideration? Learn on.
5. Seize their consideration with a hook.
Pull in your viewers with an thrilling story a couple of buyer or the corporate founders. Or supply up a captivating reality or statistic concerning the product. An attention-grabbing hook retains individuals engaged with what you are saying. Let’s end up our pitch under with an attention-grabbing statistic.
“I am a gross sales rep at Higher Than the Relaxation Cable. We assist motels throughout the U.S. pair with the right cable supplier and plan for his or her area and desires. With regional specialists assigned to every account, we assist motels determine probably the most cost-effective and guest-delighting cable plan for them. On common, we’re in a position to save motels as much as 25% on their annual cable payments.”
6. Learn and edit the pitch.
Learn your pitch aloud and ensure it sounds pure. In case your pitch is overly formal, you could possibly come off as stuffy and uptight. As a substitute, make your pitch conversational. This can preserve your viewers captivated and extra more likely to proceed the dialog.
Elevator Pitch Templates
Now that elevator pitch greatest practices, obtain HubSpot’s eight free elevator pitch templates to place your learnings into motion. These templates can be utilized to make a sale, begin networking, or jumpstart a deal for enterprise capital.
Featured Useful resource: 8 Free Elevator Pitch Templates
Our templates comply with established greatest practices for elevator pitches. Every one contains:
- A private greeting: Begin each pitch by establishing a human connection and making your prospect really feel seen and heard.
- An announcement of your organization’s mission: Your mission may be blended along with your worth proposition and vice versa. However this piece of data is crucial to get your prospect’s buy-in, rapidly.
- A hook to get your viewers’s consideration: The hook may be so simple as a probing query or a extremely personalised assertion that’s been tailor-made to your prospect’s wants. Both approach, the hook will typically seal the deal.
- An actual instance: See the template in motion by studying a filled-out instance, permitting you to visualise what your pitch could seem like as you refine and edit it.
Utilizing these templates permits you to save treasured time and give attention to the essence of the pitch as a substitute of minute particulars, corresponding to find out how to begin it off or find out how to arrange it. Your prospect’s time is effective, and so is yours.
30 Second Elevator Pitch Examples
If you happen to’re in search of some inspiration, look no additional. The next elevator pitch examples illustrate other ways to explain what you possibly can supply.
1. An Consideration-Grabbing Query
Size of Pitch: 30 seconds
Has your boss ever requested you to “whip up a fast report earlier than the tip of the day”? You say sure with a sinking coronary heart — as a result of it will be the alternative of fast. The founders of my firm, AnswerASAP, always handled this drawback of their roles as advertising executives. In order that they created a device that places all of your information in a single place and creates distinctive experiences inside 30 seconds or much less.
This elevator pitch is efficient as a result of:
- It grabs your consideration with a query.
- It reminds you of an annoying — and frequent — ache.
- It demonstrates empathy to your state of affairs.
- It is easy and does not use jargon.
2. The Credibility Increase
Size of Pitch: 30 seconds
As an account government for AnswerASAP, I discuss to tons of of entrepreneurs per thirty days. And 99% of them hate creating experiences. It is time-consuming, it is tedious, and it is often not your highest precedence. That is the place our device is available in — it pulls from your whole information to create any report you need in lower than the time it takes to pour a cup of espresso.
This elevator pitch is efficient as a result of:
- It demonstrates the speaker’s authority.
- It reinforces how strongly you hate making experiences.
- It makes use of a standard metaphor to focus on the device’s ease of use.
3. The Shock Ending
Size of Pitch: 30 seconds
You need to know what number of leads out of your webinar marketing campaign turned clients versus leads out of your commerce present sales space. However solely clients who purchased two merchandise — and weren’t already in your database.
How lengthy wouldn’t it take you to create that report?
If you happen to had AnswerASAP, a knowledge and reporting device, you’d already know. It creates experiences in a matter of seconds.
This elevator pitch is efficient as a result of:
- It has a “shock ending.”
- It illustrates how invaluable the product is creatively.
- It forces you to match your present state of affairs to a greater world.
4. An Outlandish Stat
Size of Pitch: 30 seconds
Your advertising staff members will every spend roughly 8,730 minutes of their work 12 months placing collectively experiences. Throughout your groups and departments, how a lot cash are you able to save when you took that chore off their to-do lists with AnswerASAP, the reporting device that robotically pulls your information into an easy-to-read (and ship) dashboard? We have saved firms hundreds of {dollars} per 12 months, they usually’re working extra effectively than ever.
This elevator pitch is efficient as a result of:
- It grabs your consideration with numbers whereas aggravating a ache.
- It makes you notice the true productiveness price of reporting.
- It sparks your frustration.
5. The Quick and Candy
Size of Pitch: 30 seconds
The founders of my firm have been initially entrepreneurs. The worst a part of their day, by far, was … Wish to take a guess? No, it wasn’t arguing with Gross sales. They detested making experiences. I do not blame them. You recognize what a ache within the neck it’s. That is why they created AnswerASAP. You possibly can create any report you need in a matter of seconds.
This elevator pitch is efficient as a result of:
6. A Buyer Story
Size of Pitch: 30 seconds
Siena Rosen, a marketer at Dunder Mifflin, used to spend half-hour per day manually creating experiences. Now that she makes use of AnswerASAP, that is gone all the way down to 4 minutes. She’s making twice as many experiences in much less time. Our device helps entrepreneurs like Siena reply any query on their thoughts (or their boss’s) almost immediately. If you happen to’re curious, I can clarify extra.
This elevator pitch is efficient as a result of:
- It makes use of a buyer instance to provide the product credibility.
- It exhibits a transparent and compelling “earlier than and after.”
- It demonstrates worth.
- It offers you an opportunity to say,“Positive, inform me extra,” or“I am good, thanks.”
7. The Actuality Verify
Size of Pitch: 30 seconds
Daily, the typical marketer spends half an hour placing collectively experiences. More often than not, these experiences are barely glanced at — or worse, ignored altogether. AnswerASAP, which shops your whole information from each device your corporation makes use of, is a game-changer right here. Simply sort what report you need: For instance, “A bar chart of income from each lead supply prior to now month.”You may get your report in 30 seconds.
This elevator pitch is efficient as a result of:
- It makes you notice the true productiveness price of reporting.
- It sparks your frustration.
- It helps you perceive precisely how the product works with a easy instance.
8. The Joke
Size of Pitch: 20 seconds
What number of entrepreneurs does it take to do month-to-month reporting? None in the event that they’ve automated the method with AnswerASAP. Every worker that makes use of this device saves half-hour per day on common, which is time they will spend on advertising duties extra worthy of their time corresponding to enhancing efficiency on campaigns and growing ROI throughout the board.
This elevator pitch is efficient as a result of:
- It engages the viewers (no less than, when you use a joke that is really humorous).
- It gives instantaneous relatability.
- It attracts on a identified reality concerning the business and positions an sudden answer.
9. The Emotional Enchantment
Size of Pitch: 30 seconds
After I began my profession in advertising, I believed I’d be making a distinction for my group instantly, however because the junior member of the staff, all of the reporting and administrative duties have been pushed onto me. I used to be spending a lot time creating experiences for key stakeholders that might’ve been diverted to extra vital revenue-generating actions. If you happen to’re not utilizing AnswerASAP, you are spending an excessive amount of of the group’s time, cash, and expertise on one thing that may be generated by our device on-demand in 30 seconds.
This elevator pitch is efficient as a result of:
- It evokes emotion and empathy by storytelling.
- It establishes a ache or drawback you possibly can relate to.
- It attracts a hard-hitting conclusion as a pure “ethical of the story.”
10. The One-Liner
Size of Pitch: 10 seconds
AnswerASAP saves entrepreneurs time by eliminating the tediousness of data-gathering and formatting to create lovely advertising experiences in lower than 30 seconds.
This elevator pitch is efficient as a result of:
- It demonstrates the corporate’s worth proposition.
- It’s brief and candy if you might want to get to the purpose.
11. The Mutual Connection
Size of Pitch: 30 Seconds
As I perceive it, we’ve a mutual connection — Zachary Koch. He is really a buyer of ours. His firm was in a position to reduce its software program improvement lifecycle in half by leveraging our answer. You two are business companions of an identical scale, so you’ll seemingly see related outcomes. Would you want to listen to extra about what we did for him and will do for you?
This elevator pitch is efficient as a result of:
- It instantly builds belief.
- It references simply verifiable outcomes.
12. The Advisor
Size of Pitch: 30 Seconds
In working with different budding B2B SaaS firms, we have discovered that one of many key points they wrestle with is content material advertising. This previous 12 months we helped quite a lot of your business friends to create, publish, and promote weblog content material to assist their inbound advertising efforts, leading to a mean 20% enhance in leads generated. Would you want to listen to extra?
This elevator pitch is efficient as a result of:
- It demonstrates familiarity with a prospect’s work.
- It gives actionable perception with laborious outcomes.
Now that we have seen some nice elevator pitch examples, let’s focus on what it’s best to attempt to keep away from.
What To not Do in an Elevator Pitch
Earlier than we take a look at some good examples, let’s take a look at what to not do.
1. Don’t ramble.
Size of Pitch: 45 seconds
I have been a rep at Gross sales-R-Us for 5 years now. They’re the perfect firm I’ve ever labored for. I’ve cherished my time there. I began as a BDR and have labored my approach as much as a senior place. I’ve by no means regarded again. I additionally love the companies we promote. I am unable to wait to let you know about them. Gross sales-R-Us assist firms grow to be extra environment friendly with their gross sales by coaching, analysis, management administration, and that is simply to call just a few. Now we have a singular method that is been honed by a number of gross sales specialists over time, and I’ve seen our answer actually assist numerous firms and groups. I’ve had many purchasers whose companies have been saved due to our genius answer. I do know we are able to do the identical for you. Would you be keen on studying extra?
This elevator pitch isn’t efficient as a result of:
- It is approach too lengthy.
- The rep spends approach an excessive amount of time speaking about themself.
- It by no means will get particular or actionable.
- It by no means gives precise examples or attention-grabbing info.
2. Don’t use an excessive amount of jargon.
Size of Pitch: 30 Second
At Stratosphere Options, our OS-level virtualization delivers software program in containers, all of which share the system of a lone working system kernel. These containers are remoted however can talk with each other by well-defined channels. Finally, this allows you to use fewer sources than conventional digital machines.
This elevator pitch isn’t efficient as a result of:
- It is inaccessible to somebody with out related technical information.
- It options an excessive amount of jargon.
- It tries to condense an especially sophisticated matter into 30 seconds.
- Its worth proposition is not clear-cut.
Bear in mind, an elevator pitch ought to solely come at another person’s prompting. If you happen to’re spontaneously reciting it to random individuals, you are not doing your self any favors. But when they ask, you need to be ready with an attention-grabbing, well-crafted pitch.
Reel in Purchasers with an Efficient Elevator Pitch
Whereas a brief speech could appear insignificant, these first conversations can maintain some weight. With a well-crafted pitch, you possibly can flip a single dialog with a prospect right into a long-lasting buyer, and even right into a enterprise associate. We hope you discovered these examples useful and are impressed to craft your personal efficient elevator pitch.
Editor’s notice: This submit was initially printed in August 2019 and has been up to date for comprehensiveness.
